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Marketing support for SMEs: how to get more focused without hiring full-time

Marketing support for SMEs: how to get more focused without hiring full-time

by Lauren Martin | May 29, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

If you’re running an SME, marketing might be feeling overwhelming right now. The expectations keep climbing. The channels keep multiplying: social media, email, SEO, paid ads, video, PR, content… the list never ends. And don’t even get us started on...
Why a marketing strategy is the answer – even for SMEs

Why a marketing strategy is the answer – even for SMEs

by Lauren Martin | Apr 30, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

One of the hardest parts of marketing for any SME is knowing when to say yes and when to say no. And if you’re being honest, the decisions don’t always get made for the right reasons. Are you taking the easy route? Are you missing the knowledge or...
How to avoid common marketing mistakes for small businesses

How to avoid common marketing mistakes for small businesses

by Lauren Martin | Mar 31, 2026 | Marketing Strategy, Senior Marketing Support

If right now your marketing feels inconsistent, overwhelming, or like it’s simply not working, you’re in the right place. There are many common traps, but in this blog we want to address how to avoid common marketing mistakes for small businesses, to help you truly...
Is The Pressure On This January To Fix Your Marketing?

Is The Pressure On This January To Fix Your Marketing?

by Lauren Martin | Jan 12, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

The problem with January Whilst January is an excellent time to reflect and make big plans for the year ahead, it can also create unnecessary pressure and panic, which isn’t good for you or your brand. Whether it’s pressure you’ve put on yourself or...
Customer-Centric Marketing: How to Put Your Audience First

Customer-Centric Marketing: How to Put Your Audience First

by Katie Neal | Nov 4, 2025 | Fractional Head of Marketing, Marketing Strategy

When you strip marketing back to its basics, it’s simple: it helps you attract customers and keep the ones you already have. Without them, there’s no business. Right? Yet it’s surprisingly easy for small and medium-sized businesses to lose sight of that. It’s easy to...
How to Stop Feeling Frustrated About Your Marketing

How to Stop Feeling Frustrated About Your Marketing

by Lauren Martin | Oct 15, 2025 | Marketing Strategy, Senior Marketing Support

Many Small Businesses Feel Frustrated With Their Marketing If you run a small business, chances are you’ve had moments where marketing feels like a headache or a mountain to climb. You’re posting on social media but not seeing the results you want. You’re sending...
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We’re a small, strategic brand and marketing consultancy, helping businesses (big and small) to stand out and grow. We’re a friendly duo, so drop us a message via email or LinkedIn, and we can chat.

The Piccadilly Business Centre, Unit C Aldow Enterprise Park, Blackett Street, Manchester, M12 6AE

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