Fractional Head of Marketing Archives

Is The Pressure On This January To Fix Your Marketing?

by Lauren Martin | Jan 12, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

The problem with January Whilst January is an excellent time to reflect and make big plans for the year ahead, it can also create unnecessary pressure and panic, which isn’t good for you or your brand. Whether it’s pressure you’ve put on yourself or...

Customer-Centric Marketing: How to Put Your Audience First

by Katie Neal | Nov 4, 2025 | Fractional Head of Marketing, Marketing Strategy

When you strip marketing back to its basics, it’s simple: it helps you attract customers and keep the ones you already have. Without them, there’s no business. Right? Yet it’s surprisingly easy for small and medium-sized businesses to lose sight of that. It’s easy to...

Fractional Head of Marketing: Affordable Senior Marketing Support for SMEs

by Lauren Martin | Sep 17, 2025 | Fractional Head of Marketing, Senior Marketing Support

The SME Growth Challenge “We know marketing is vital for growth, but we don’t have the budget, resources, or expertise to do it right.” Does that sound familiar? If so, you’re not alone. Hiring a full-time Head of Marketing might feel out of reach or an unnecessary...