If you’re running an SME, marketing might be feeling overwhelming right now.
The expectations keep climbing. The channels keep multiplying: social media, email, SEO, paid ads, video, PR, content… the list never ends. And don’t even get us started on trends. Everyone has an opinion on what you should be doing. But finding the headspace to think clearly, get creative, and actually stand out? That’s where it gets tricky.
What most SME owners don’t realise: you don’t have to wait until you’re big enough to hire a full-time Head of Marketing to get focused and moving in the right direction. That’s where fractional support can step in and help bridge the gap.
It’s not about doing more. It’s about doing it better.
It can be easy to think it’s impossible to get results in marketing without a big team or a huge budget. Sure, it helps. But it’s about how we are spending our time, energy and money that matters. Plenty of small businesses with modest resources punch well above their weight because they’re intentional with their marketing strategy, planning and implementation.
So what does the right kind of marketing support actually look like for a small business? Well that depends on what you need and your budget. Here are a few ways we can collaborate:
One-off projects: testing the waters
If you’re not ready to commit to an ongoing retainer, but you’re curious to see what it might be like to work together, you can bring us in to support on an immediate need, challenge or project. Whether it’s defining a strategy, planning out your marketing calendar, launching a campaign or guiding you through a content sprint, we can get stuck in quickly.
It’s also a low-risk way to see if we’re a good fit before committing.
Fractional Head of Marketing support: from just half a day a month
This is where things get interesting for small businesses. A fractional Head of Marketing gives you senior-level strategic thinking in your corner without the full-time salary on your balance sheet. It’s scalable, flexible, and can grow with you. If you’ve been googling “marketing consultant for small business” or “part-time marketing director”, this is likely what you’re looking for. What this looks like varies by client, that way, you only pay for what you need.
A coffee and a conversation
You might just want to talk something through with someone who gets it. A chat (in person or over Zoom) can be enough to get you unstuck and moving in the right direction. We love to chat about marketing, so we would be happy to kick some ideas around or help you resolve an issue you might be facing right now.
If you’re thinking things are too chaotic right now to throw us into the mix, maybe now is actually the perfect time.
Feel free to get in touch, and we can chat about how we can get your marketing working harder for you.
By Lauren Martin, Co-Founder, The Piñata Lab