Senior Marketing Support Archives

Why brand isn’t just the responsibility of the marketing team

by Katie Neal | Jan 27, 2026 | Brand Strategy, Senior Marketing Support

Regardless of how you define a brand, it’s time we stop treating it as an expense and recognise it for what it is: one of the most important assets a business owns. There, I said it. While many will agree with this statement, others will still dismiss brand as...

Is The Pressure On This January To Fix Your Marketing?

by Lauren Martin | Jan 12, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

The problem with January Whilst January is an excellent time to reflect and make big plans for the year ahead, it can also create unnecessary pressure and panic, which isn’t good for you or your brand. Whether it’s pressure you’ve put on yourself or...

How to Stop Feeling Frustrated About Your Marketing

by Lauren Martin | Oct 15, 2025 | Marketing Strategy, Senior Marketing Support

Many Small Businesses Feel Frustrated With Their Marketing If you run a small business, chances are you’ve had moments where marketing feels like a headache or a mountain to climb. You’re posting on social media but not seeing the results you want. You’re sending...

Fractional Head of Marketing: Affordable Senior Marketing Support for SMEs

by Lauren Martin | Sep 17, 2025 | Fractional Head of Marketing, Senior Marketing Support

The SME Growth Challenge “We know marketing is vital for growth, but we don’t have the budget, resources, or expertise to do it right.” Does that sound familiar? If so, you’re not alone. Hiring a full-time Head of Marketing might feel out of reach or an unnecessary...