Marketing Strategy Archives

Is The Pressure On This January To Fix Your Marketing?

by Lauren Martin | Jan 12, 2026 | Fractional Head of Marketing, Marketing Strategy, Senior Marketing Support

The problem with January Whilst January is an excellent time to reflect and make big plans for the year ahead, it can also create unnecessary pressure and panic, which isn’t good for you or your brand. Whether it’s pressure you’ve put on yourself or...

Customer-Centric Marketing: How to Put Your Audience First

by Katie Neal | Nov 4, 2025 | Fractional Head of Marketing, Marketing Strategy

When you strip marketing back to its basics, it’s simple: it helps you attract customers and keep the ones you already have. Without them, there’s no business. Right? Yet it’s surprisingly easy for small and medium-sized businesses to lose sight of that. It’s easy to...

How to Stop Feeling Frustrated About Your Marketing

by Lauren Martin | Oct 15, 2025 | Marketing Strategy, Senior Marketing Support

Many Small Businesses Feel Frustrated With Their Marketing If you run a small business, chances are you’ve had moments where marketing feels like a headache or a mountain to climb. You’re posting on social media but not seeing the results you want. You’re sending...

Marketing Strategy for SMEs and Startups: How to Get Started

by Katie Neal | Sep 29, 2025 | Marketing Strategy

Running a small business or startup often means wearing many hats. Too many, in fact. You’re handling operations, sales, finance and everything in between. Whether you’re going it alone or have a small team, marketing often ends up squeezed around other tasks. When...

Why you need a Marketing Strategy for your Small or Medium-Sized Business, and what it should include

by Katie Neal | Sep 14, 2025 | Marketing Strategy

Running a small or medium-sized business often means resources are stretched across a to-do list that never ends. Everyone is rolling up their sleeves to get stuff done, but with urgent tasks stealing attention, marketing often doesn’t get the deep thought and focus...