Katie Neal, Author at The Pinata Lab

Why brand isn’t just the responsibility of the marketing team

by Katie Neal | Jan 27, 2026 | Brand Strategy, Senior Marketing Support

Regardless of how you define a brand, it’s time we stop treating it as an expense and recognise it for what it is: one of the most important assets a business owns. There, I said it. While many will agree with this statement, others will still dismiss brand as...

Customer-Centric Marketing: How to Put Your Audience First

by Katie Neal | Nov 4, 2025 | Fractional Head of Marketing, Marketing Strategy

When you strip marketing back to its basics, it’s simple: it helps you attract customers and keep the ones you already have. Without them, there’s no business. Right? Yet it’s surprisingly easy for small and medium-sized businesses to lose sight of that. It’s easy to...

Marketing Strategy for SMEs and Startups: How to Get Started

by Katie Neal | Sep 29, 2025 | Marketing Strategy

Running a small business or startup often means wearing many hats. Too many, in fact. You’re handling operations, sales, finance and everything in between. Whether you’re going it alone or have a small team, marketing often ends up squeezed around other tasks. When...

Why you need a Marketing Strategy for your Small or Medium-Sized Business, and what it should include

by Katie Neal | Sep 14, 2025 | Marketing Strategy

Running a small or medium-sized business often means resources are stretched across a to-do list that never ends. Everyone is rolling up their sleeves to get stuff done, but with urgent tasks stealing attention, marketing often doesn’t get the deep thought and focus...