Our Blog
Why brand isn’t just the responsibility of the marketing team
Regardless of how you define a brand, it’s time we stop treating it as an expense and recognise it for what it is: one of the most important assets a business owns. There, I said it. While many will agree with this statement, others will still dismiss brand as...
Is The Pressure On This January To Fix Your Marketing?
The problem with January Whilst January is an excellent time to reflect and make big plans for the year ahead, it can also create unnecessary pressure and panic, which isn't good for you or your brand. Whether it's pressure you've put on yourself or mounting...
Customer-Centric Marketing: How to Put Your Audience First
When you strip marketing back to its basics, it’s simple: it helps you attract customers and keep the ones you already have. Without them, there’s no business. Right? Yet it’s surprisingly easy for small and medium-sized businesses to lose sight of that. It’s easy to...
How to Stop Feeling Frustrated About Your Marketing
Many Small Businesses Feel Frustrated With Their Marketing If you run a small business, chances are you’ve had moments where marketing feels like a headache or a mountain to climb. You’re posting on social media but not seeing the results you want. You’re sending...
Marketing Strategy for SMEs and Startups: How to Get Started
Running a small business or startup often means wearing many hats. Too many, in fact. You’re handling operations, sales, finance and everything in between. Whether you’re going it alone or have a small team, marketing often ends up squeezed around other tasks. When...
Fractional Head of Marketing: Affordable Senior Marketing Support for SMEs
The SME Growth Challenge “We know marketing is vital for growth, but we don’t have the budget, resources, or expertise to do it right.” Does that sound familiar? If so, you’re not alone. Hiring a full-time Head of Marketing might feel out of reach or an unnecessary...
Why you need a Marketing Strategy for your Small or Medium-Sized Business, and what it should include
Running a small or medium-sized business often means resources are stretched across a to-do list that never ends. Everyone is rolling up their sleeves to get stuff done, but with urgent tasks stealing attention, marketing often doesn’t get the deep thought and focus...
What is Brand Strategy? A Complete Guide for SMEs and Startups
When you hear the word ‘brand’, you might think of a logo, colours, or even a tagline. But branding goes much deeper than visuals. For small and medium-sized enterprises (SMEs), your brand is the story, reputation, and emotional connection you build with your...