Brand Strategy Archives - The Pinata Lab

Why brand isn’t just the responsibility of the marketing team

by Katie Neal | Jan 27, 2026 | Brand Strategy, Senior Marketing Support

Regardless of how you define a brand, it’s time we stop treating it as an expense and recognise it for what it is: one of the most important assets a business owns. There, I said it. While many will agree with this statement, others will still dismiss brand as...

What is Brand Strategy? A Complete Guide for SMEs and Startups

by Lauren Martin | Sep 4, 2025 | Brand Strategy

When you hear the word ‘brand’, you might think of a logo, colours, or even a tagline. But branding goes much deeper than visuals. For small and medium-sized enterprises (SMEs), your brand is the story, reputation, and emotional connection you build with your...