About us
We’re Katie & Lauren, the brand and marketing consultants behind The Piñata Lab.
Collectively, we have over 30 years of experience in strategic brand and marketing, leading successful teams and departments to achieve big results.
Our expertise spans technology, beauty, wellness, health and fitness, solar energy, construction, life sciences, utilities and not-for-profit. But after years of working for corporate companies, we decided to set up on our own and do things a little differently.
We specialise in creating brand and marketing strategies for organisations of all shapes and sizes. We then work with our clients every step of the way to implement those strategies in a meaningful and impactful way.
We’re passionate about making great marketing accessible to everyone, not just the biggest brands with the biggest budgets.
We can help you gain clarity and confidence in your marketing, providing the direction you need to move closer to your business goals.
Why are we called The Piñata Lab?
Because we help brands stand out like a piñata at a party. And who wouldn’t want that?
But also because when people think of a brand, they often picture what’s on the outside: the logo, colour palette or imagery. That’s just the expression of the brand, the way it shows up visually.
What really matters is what’s inside. That’s what gives a brand its structure, focus and meaning, and what allows it to show up in fun, exciting and memorable ways.
Our mission is to fuel organisations (big and small) with the creativity, clarity, and confidence they need to elevate their marketing and achieve their business goals.
Our values
Passion. We live and breathe brand and marketing. Having worked for brands both big and small, we’ve earned our stripes. Now, we’re driven to bring that expertise to our clients.
Creativity. It’s at the heart of everything we do. We’re not about cookie-cutter conformity; we do things differently. Are you ready to stand out in even the most crowded market?
Empathy. We don’t just listen; we understand. By stepping into your shoes, we can clearly appreciate your needs, challenges and goals. This is key to delivering impactful results.
Integrity. Honesty and authenticity are non-negotiable. We’re transparent in our services and capabilities, only working with clients where we can add significant value. If we’re not the right fit, we’ll help you find someone who is.
Get to know us
We grew up in the same town (sunny Blackpool) but met years later while working at a global e-commerce company. We were two of the first brand team members of a newly formed ‘House of Brands’ division.
Lauren’s brand and marketing experience (15+ years) is predominantly within the agency world. Her industry experience spans technology, life sciences, pharmaceuticals, construction, energy, beauty, health and wellness.
Katie’s experience (also 15+ years) focuses on large consumer health and beauty brands, along with other FMCG businesses, many of which are household names. Katie also has experience in tech, solar energy and utilities.
For fun, Katie runs marathons fueled almost exclusively by peanut butter. Lauren prefers strength training and is simultaneously trying to build muscled and two businesses. We’re both dedicated to self-improvement and continuously improving in every area of our lives, not just work.
We set up The Piñata Lab to enable us to do what we love (marketing). After many years of working for companies and agencies, we decided we wanted to do things differently, making strategic marketing accessible to businesses of all shapes and sizes.
