Ready to stand out & grow?
We’re brand and marketing specialists who work with businesses and organisations of all shapes and sizes.
We provide you with the clarity, direction and confidence you need to make the most of your brand and marketing activities.
Hello & Welcome to The Piñata Lab
We’re Katie & Lauren, two passionate and experienced marketers who are ready to liven up your brand and marketing.
With 30 years of combined experience in strategic brand and marketing, we’ve led successful teams and departments to achieve big results.
Our expertise covers technology, beauty, wellness, health and fitness, solar energy, construction, life sciences, utilities and not-for-profit.
Ready to get started? We can get to work and make an impact in just 6-8 weeks.
Brand & Marketing Services
Here’s how we can elevate your brand and business. But there isn’t a one-size-fits-all solution; we can tailor our services to meet your unique needs.
Fractional Marketing Director
Top-level marketing expertise at a fraction of the cost of a full-time employee. Simply ‘plug and play’, and we can help ensure your marketing activities align with your business goals.
Brand Strategy
Through research and analysis, we’ll deeply understand your business and market. With these insights, we’ll develop your brand’s core foundations, craft a compelling story, define your voice and personality, and create detailed personas.
Compelling Messaging
Developed in line with your brand strategy, we’ll craft messaging that resonates with your target audience to capture attention and drive action. With a clear messaging framework, we ensure all stakeholders are rowing in the same direction.
Marketing Strategy
Top-level guidance and recommendations to reach and convert your target audience effectively. We’ll identify the right channels and provide tactical ideas to engage your audience in the right place, at the right time, and with the right message.
Strategic Marketing Projects
Strategic recommendations and actionable insights tailored to your goals and target audience. This may include optimising your website’s user journey, developing your event strategy or crafting a thought leadership strategy.
Internal Training & Comms
Ensure your brand strategy is embraced by all stakeholders through clear guidelines and engaging training. We can also assist in briefing external agencies and reviewing key marketing materials.
Are you…
Looking to make your mark in a crowded market?
Unsure where to start with your brand and marketing efforts?
In need of a fresh perspective or clarity in your marketing strategy?
Working on a unique project that requires specialist expertise?
Wanting to connect with your target audience in a more authentic way?
If you’ve answered ‘yes’ to any of the above, we could be a perfect fit. Whether you’re just starting out, well-established, or anywhere in between, we’re here to transform your marketing challenges into opportunities for growth.
Why work with us?
Working with The Piñata Lab (Katie & Lauren) gives you access to a wealth of brand and marketing experience across a wide range of industries. During our combined 30 years of experience, we have developed a unique process that we tailor to every project.
Clients often choose us because we deliver creative brand and marketing services faster and more cost-effectively than typical agencies. We quickly get to know your industry and are able to support you every step of the way. We love marketing, and nothing brings us more joy than nurturing brands and helping clients grow their businesses.
Happy Clients
We’re so grateful to have worked with clients from many different industries. Will you be next?
